Social Content and Marketing Specialist

Portland, OR
Full Time
Entry Level

Position Summary

We’re searching for a Social Content and Marketing Specialist who will develop and execute social media marketing strategies to increase brand awareness, drive customer engagement, and generate revenue through social media channels.  This person will create engaging video and photo social content, coordinate our social media calendar, post to Revant’s social channels, and analyze metrics to grow our social media presence.  Reporting to Revant’s Creative Lead and partnering with our Digital Designer, you will create social media strategies that drive awareness, reach new customers, and increase engagement in our Social Media channels.  If you have experience creating and editing direct-to-consumer video content and want to make a massive impact with a sustainable company, apply today with your resume and portfolio!


Candidates must include a portfolio of social media video content they have created for a direct-to-consumer brand to be considered for the position. 


About Revant

Revant is the largest and fastest-growing direct-to-consumer replacement lens company on the planet.  We are dedicated to creating the most sustainable vision brand in the world by keeping eyewear in play.  We are committed to evolving the eyewear industry with innovative and sustainable optical manufacturing processes and products designed to provide the best visual experience possible.  Our dedication to making better products in a better way, and providing stellar consumer experiences, is fueled by the belief that the vision industry needs to focus less on flash and more on thoughtfulness.


Revant is committed to the principles of inclusion, diversity, and equity. We create community and build trust by fostering a culturally attentive organization. We reach out to diverse candidates who will contribute a range of perspectives, experiences, skills and ideas to how we work, our programs and our services to best serve, reach and reflect the rich diversity of the customers we serve.


Revant Values

We Build Trust

We Create Community

We Continuously Improve

We Simplify

Everything We Do, We Do well



  • Develop and implement social media marketing strategies that increase brand awareness, reach, and engagement
  • Create and manage social media content calendar, ensuring timely and consistent content posting
  • Create video and photo content for social media platforms, while adhearing to brand guidelines. 
  • Basic video editing experience to trim videos down to be used on social platforms or create videos for YouTube
  • Work with 3rd party content creators to develop high-quality video and photo content for social media platforms
  • Analyze social media metrics to assess the effectiveness of campaign content and adjust strategies accordingly
  • Build and maintain a social media affiliate program, identifying and evaluating potential content creators to grow the affiliate network and drive revenue
  • Research and stay up-to-date on the latest social media trends and best practices, recommending strategies or technologies to improve performance
  • Collaborate with customer service to monitor and respond to customer engagement on social media platforms, including comments, messages, and reviews
  • Collaborate with the marketing team and product manager to align social media strategy with brand messaging, marketing campaigns, and product launches
  • Attend internal and external events to showcase and promote Revant with the community
  • Act as a brand ambassador to help attract customers and prospective candidates through social media, including LinkedIn
  • Other duties as assigned


Education and Experience 

  • Bachelor's degree, preferable in marketing or communication or an additional 2 years of equivalent direct-to-consumer-related business experience in lieu of degree
  • Demonstrated experience and a passion for creating engaging video and photo content for social media platforms
  • Experience coordinating branded content to post to a business’ Facebook, Instagram, TikTok, and YouTube accounts
  • Experience with video and lighting equipment to produce quality video content
  • Strong knowledge of social media platforms and best practices
  • Experience with social media ads management, ad content testing, and optimization
  • Experience with Adobe Premiere Pro and After Effects a plus
  • Experience with social media affiliate partnership programs is a plus
  • Familiarity with Revant Optics and the outdoor industry is a plus



  • Highly collaborative work style 
  • Strong interpersonal and communication skills with a customer-focused mindset
  • Able to balance strategic thinking with tactical, detailed execution
  • Strong analytical skills and data-driven thinking, able to uncover insights from data and specific e-commerce KPIs
  • Ability to analyze social media metrics to identify trends, assess the effectiveness of campaigns, and make data-driven decisions
  • Self-starter mentality with the ability to manage multiple projects simultaneously
  • Excellent project management skills
  • High attention to detail



  • Demonstrate empathy and the ability to take the initiative
  • Communicate with purpose and honesty
  • Collaborate with peers to deliver exceptional customer service
  • Identify ways to constantly improve
  • Measure success against the world’s best companies
  • Value community over capital
  • Always work to bring value to the customer


Work Environment - Hybrid (2 days in office)

While working remotely, you will need a quiet space that you can use to allow you to be present and focused during work hours.  This role routinely uses standard office equipment such as computers, phones, photocopiers, and filing cabinets working in the office.


Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.


While performing the duties of this job, the employee is regularly required to talk or hear. The employee is frequently required to stand; walk; use hands to handle or feel; and reach with hands and arms.



No travel is expected for this position.


AAP/EEO Statement

It is the policy of Revant Optics to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Revant Optics will provide reasonable accommodations for qualified individuals with disabilities.


Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.



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